Edinburgh Dog & Cat Home. The charity wanted more reliable monthly income without asking every supporter for everything. Dataro's predictive scores ranked which monthly donors to ask for an upgrade, which lapsed donors to reactivate and which one-time donors to convert, and the fundraising team tailored its asks to those lists. The vendor reports 156 upgrades (37% of those asked), 40 reactivations and 35 conversions in the first campaign.