Boston Ballet. Boston Ballet wanted to find which single-ticket buyers to target and when. AI looked for patterns in FY25 ticket sales, purchase timing, discount use and email engagement and proposed 55 possible segments. Staff and the agency Capacity Interactive scored them and chose three pilots. The first, a Valentine's Day early-access email to about 6,200 contacts, had a 58% open rate and a 3.5% click rate and sold 28 tickets to 15 households for $2.4K, the agency reports.